Six-pack sale prices are down quite a bit from last time, even though you can see from the graph that the nominal shelf-tag price has been steady for a year. I think you can explain that by sales on Ninkasi Total Domination. Ninkasi entered the six-pack world at a pretty high price point, and it worked pretty well for them, but I think they'll have to keep the sale prices competitive to keep the product moving, especially with new six-packs from 10 Barrel hitting the shelves.
Bomber prices are back up after some declines last quarter. A couple of pub prices went up this time, bringing the average up a bit. I think we'll see more of that in 2013.
Here are the Portland Beer Price Index numbers for this quarter:
- 6-packs: $9.23, down 2 cents
- 22-ounce bombers: $4.84, up 8 cents
- 6-packs (sale price): $8.76, down 10 cents
- 22-ounce bombers (sale price): $4.66, up 3 cents
- 16 oz. draft: $4.44 up 5 cents
- 16 oz. draft (happy hour): $3.61, up 2 cents