The last few years have seen explosive growth for beloved California brewer Lagunitas. This Beerpulse article says production increased by 50% from 2011 to 2012, after a 56% jump in sales the previous year; Lagunitas owner Tony Magee noted on Twitter that January's sales were up 72% from the previous year. All that growth is before the company's new production facility in Chicago has even been finished.
Apart from similar styles of prose, products known as "suds", nonconformist founders, and a shared interest in hemp products, what could possibly have brought these two companies together? Apparently some of the current generation of Bronner soapmakers wanted to add a hop-infused soap to their product line, and being fans of Lagunitas beers, reached out to the brewers in Petaluma for advice on hop-oil extraction and handling. A kind of mutual admiration developed, and since absolute cleanliness is 99% of brewing success, Lagunitas popped the question of corporate matrimony. Dr. Bronner's will keep its name as a wholly-owned subsidiary, and the current management of the soap company will stay on board. The deep pockets of Lagunitas will help the soapmakers enter into new markets and finance new product development, such as the hop soap mentioned above.
Given the rapid growth of Lagunitas, you could also imagine that Dr. Bronner's location in Southern California was attractive to the brewer. Once they wrap up the Midwest with their new Chicago brewery, perhaps they'll use their soap factory as a stepping stone towards building a San Diego brewing facility.
I haven't particularly cared for the few mint beers I've tried to date, though I do have a soft spot for peppermint. As a longtime fan of both Dr. Bronner's and Lagunitas, I am really looking forward to trying the 18-in-1. Let me know if you try it, and don't forget -- in the immortal words of Dr. Bronner -- KEEP OUT OF EYE! OK!
(Thanks to @MoralABC for the image.)