Hollywood Beverage has been open since October -- its previous incarnation as the more run-of-the-mill Hollywood Liquor was further up Sandy just east of the I-84 overpass -- but I didn't make it in for a visit until a couple weeks ago. I was stunned by how low some of the beer prices were. Some of them seemed like mistakes until I realized there were too many of them to be in error. If you thought the prices at Beermongers were the lowest possible, check out these bomber prices:
- Ninkasi Oatis: $3.15
- Lompoc Proletariat Red: $3.25
- Pelican Silverspot IPA: $4.00
- Gigantic IPA: $4.35
- Pelican IPA: $4.40
- Laurelwood Deranger: $7.25
An employee came up while I was shopping and asked if I had any questions. "Yeah, why is the beer so cheap?" He said that the owner is so used to the low margins on liquor set by the OLCC that he thought 20% was a pretty decent markup on beer and wine. The guy who told me that turned out to be the wine buyer for the store -- "You should see some of the bargains on our wine" -- and he said he's encouraging the owner to either raise the beer and wine prices or start promoting them more to increase sales volume. So you might want to get in there and snatch up some bargains in case sanity prevails.